Hong Kong Disneyland hotel occupancy reaches more than 90pc during Christmas

Hong Kong Disneyland recorded a steady rise in visitor numbers and improved hotel occupancy rates last year, said Anita Lai Pui-shan, vice president of communications and public affairs of the theme park.

Lai described the year as “a prosperous one in both attendance and revenue.”, citing a “double-digit growth” of Shenzhen visitors during the Halloween season in October, while hotel occupancy exceeded 90 percent during Christmas, mainly driven by Mainland and overseas tourists. 

Lai expressed hope for the momentum to continue towards the Lunar New Year.

“Since the opening of the World of Frozen, Mainland tourists purchasing annual passes have doubled. The Greater Bay Area remains a key market for the theme park,” she said.

With Shenzhen resuming the multiple-entry Individual Visit Scheme (IVS) for its permanent residents in December, Lai said it would boost the recovery of Hong Kong’s tourism.

To attract more visitors, Lai said the park is hosting a Lunar New Year-themed exhibition at a mall near the Shenzhen Bay port while collaborating with Shenzhen Metro to launch festive-themed trains.  

When asked about the park’s competitor – Ocean Park’s six giant pandas in attracting visitors, Lai welcomed the attraction in drawing tourists from around the globe to visit Hong Kong, saying it would benefit the tourism sector as a whole, while expressing her optimism for a prosperous tourism sector to return in the city.

(Charlotte Lam)