$39 capsule pods in Tsim Sha Tsui offer private escape

A viral advertisement offering a private space where customers can "do anything" for a cut price of HK$39 an hour in Tsim Sha Tsui has sparked curiosity– and a few eyebrows—over whether it's too good to be true.

The discussions unfolded on Threads recently, where the company posted an advertisement for its smart pods located in a basement on Kimberley Road–a shared space where guests can enjoy private time with TV, karaoke, meetings, and even a shower.  

According to the website, the 3,000-square-foot facility features 14 smart capsule pods, each around 68 square feet, accommodating up to six people.

Notably, each pod is equipped with a spacious sofa, TV screens, and remote-controlled frosted glass.

First impressions: Clean, bright and private

During a recent undercover visit by Sing Tao Daily, the sister publication of The Standard, the basement space was described as bright and clean, with green-themed interiors that conveyed a sense of comfort over oppression.

Stepping inside the pod, the signature frosted glass delivered on its promise of complete opacity at the touch of a button, ensuring privacy.

As for the shower facilities, they were also noted to be well-maintained, with no hair on the floor. However, no shower products were provided, meaning guests must bring their own.

The establishment does not offer food but allows guests to bring their own, provided they clean up afterward.

While no cleaning fees are currently charged, the owner cautioned that failure to do so may affect a customer's "reputation" with the shop.

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Not a love hotel

With high privacy and a shower on offer, several online users quickly speculated whether the pods would be utilized as love hotels.

However, the owner, Yip, clarified that any form of illicit activity, including sexual conduct, smoking, and gambling, is strictly prohibited.
Despite no cameras inside the pods, Yip highlighted that guests must register their phone numbers, and cleaning staff will report any suspicious signs, with repeat offenders facing potential bans.

Highlighting a vision to create a youthful, vibrant, modern, and healthy environment, he also welcomed students to use the space for tutoring or studying.

In response to concerns about sustaining operations at such a low hourly rate in prime Tsim Sha Tsui, Yip explained that the HK$39 price is only a promotional offer without a set end date. 

To keep operating costs low, he disclosed that the facility now runs around the clock, revealing that if about 60 percent of the 14 rooms are occupied, the business is able to break even.

He also hinted at future promotions aimed at attracting more customers to unwind at the facility.