Chinese tea chain enters HK market

Invest Hong Kong announced that the Chinese tea chain Chagee officially opened its first store in the territory on Saturday, leveraging the city's status as an international financial center and business hub to further enhance its brand awareness globally.

Associate Director-General of Investment Promotion Jimmy Chiang welcomed the opening of Chagee in Hong Kong, adding that the city has been a springboard for Mainland enterprises to go global.

“Together with its strategic location and international business environment, it makes an ideal place for Chagee to expand globally. I wish it every success in Hong Kong and beyond,” said Chiang.

The Operation Director of Hong Kong and Macau, Mr Rex Ho, said the company will keep on celebrating friendships around the world through its Chinese tea in Hong Kong.
      
"Hong Kong as an international financial center and business hub has a diverse and international market with consumers from around the world. It helps us test and adapt our products to different cultural backgrounds and consumption habits, providing a solid foundation for our brand to expand globally,” he said.