New Decathlon store in Kowloon Bay heralds next-gen shopping

The new Decathlon store at Telford Plaza in Kowloon Bay heralds a next-generation shopping experience in Hong Kong with the concept of “Click & Collect” and “Grab & Go.''
Through the Click & Collect one hour service, customers can place online orders for products available in store and pick them up in an hour. At self-checkouts counters, shoppers simply put all their products into the basket, and the system will detect and scan automatically for payment. Also, customers can checkout autonomously in-store with *Decat’Easy feature on Decathlon mobile app, and experience a fast and seamless shopping journey.
* Decat ' Easy is a free and fast checkout service on Decathlon mobile app for members. A user simply scans products with the mobile for instant checkout anywhere in-store. Decat ' Easy is only available during store opening hours from 10:30am to 10:30pm daily.
Inspired by the global mission of “Making sports accessible to the many,'' Decathlon Hong Kong Chief Executive Marc Zielinski believes in the benefits of sports and aspires to foster Hong Kong sports communities.
“Decathlon Hong Kong is where sport teams autonomously manage their community
offline and online. At Decathlon, we want to make sure sport is accessible to the many through high
quality products at competitive prices. I believe that we can improve lives through sports, and this is
what we want to bring to Hong Kong.”

Research and Development plays a critical role in Decathlon’s innovative integrated business
approach – from product design, production, logistics to distribution, additionally, being industrial
partners with their worldwide suppliers, to create unique in-house brands consisting of products and
services in over 50 sport fields.

Earlier this month, Decathlon opened its new store in Central. The store layout of is inspired by the vibrant urban life of Hong Kong and the lifestyle of “worklife balance.'' The LED Light at the door-front represents the dynamics and colourfulness of Hong Kong. The lights twinkle according to the rhythm of breathing, whilst the illumination intensity changes following the sequences of dawn and dusk.
The ground floor of the Central store is the “display area” with LED screens to showcase the
groundbreaking technology of material science and technological innovations, implemented by
Decathlon in their high-performance and ever-evolving product development.

The main collections for the Central store are the fitness and yoga collection.

Decathlon, the French sporting goods retailer, has celebrated its third anniversary this year in Hong
Kong with the purpose of becoming “Your Partner in Sports” for all Hong Kong sports lovers, bringing
healthy lifestyle and sports to Hong Kong.

Decathlon began its journey in Hong Kong in 2017.

The Decathlon adventure began in Villeneuve d'Ascq, France, in 1976 with its first store opened in Englos (North France). Currently, Decathlon has more than 1,500 stores in over 70 countries.