Digital Domain and Plaza Premium Group Partner to Revolutionize Global Hospitality Services with AI Virtual Assistants

In a move set to transform the hospitality and travel industries, globally renowned visual effects company Digital Domain (Stock code: 547.HK) has joined forces with Mr. Song Hoi-see, the Founder and CEO of Plaza Premium Group. The two industry leaders announced a joint venture to launch "Digital Human Hospitality Services", aiming to redefine the customer experience through advanced AI and virtual technologies.

The partnership combines Digital Domain's expertise in award-winning virtual human creation, honed over decades serving the Hollywood film industry, with Mr. Song's vast experience and global network in the airport and hotel services sectors. Together, they plan to integrate AI-powered virtual assistants into hospitality settings, from airport lounges to hotel concierge desks.

“Mr. Song Hoi See's expertise will be key in identifying and executing upon industry leading opportunities with our technologies,” said Daniel Seah, the CEO of Digital Domain. “But equally if not more importantly, Mr. Song’s values and passion are what I believe will be the foundation of this successful partnership and the success of this venture."

The initial launch of the joint venture will debut at Taoyuan International Airport in Taiwan, where a virtual human kiosk powered by AI will provide travelers with a range of services, from explaining lounge offerings to offering navigation assistance. This is just the first step in the partners' ambitious plans to roll out their "Digital Human Hospitality Services" globally.

“Digital Domain, as a Hollywood based company, is considered by many, to be a pioneer in virtual human technology. Through their proven experience and leadership in virtual human technology, we aim to leverage their experience in delivering an innovative, and immersive customer service in airports and hospitality sectors world-wide.” said Mr. Song Hoi-see, the Founder and CEO of Plaza Premium Group.

Revolutionizing the Travel Experience

The strategic collaboration marks a significant milestone for both companies, as they seek to push the boundaries of what is possible in the hospitality industry. With the rise of AI and virtual human technologies, customers can now expect a more personalized, efficient, and engaging experience when traveling or staying in hotels.

“This collaboration aims to enhance global awareness of Taoyuan International Airport using AI technology,” said Taoyuan City Mayor Chang San-cheng. “For instance, using virtual human technology to showcase local celebrities welcoming guests at the concierge desk or recreate famous Taiwan attractions at the airport, creating an immersive experience that leaves visitors with a deeper appreciation of Taiwan and Taoyuan International Airport, this initiative seeks to elevate Taoyuan International Airport's global ranking.”

The joint venture will establish new industry standards by combining cutting-edge real-time virtual human technologies with traditional hospitality services in the areas of travel, hotels, tourism offices, duty-free and other concessions, and call centers. Through enhancing customer experience and operational efficiency, the partnership aims to create a seamless combination of digital innovation and personalized service across all hospitality sectors.

 Leveraging Decades of Experience

Digital Domain's involvement in this joint venture represents a significant expansion beyond its core business in the media and entertainment industry. The veteran VFX studio, with over 30 years of experience in creating some of the most breathtaking visuals for Hollywood films, is now ready to take its innovative technologies beyond the big screen.

"This joint venture cements the company's first significant branch into the commercialization of VFX technologies outside the realm of media and entertainment," Seah explained. "Specifically, the studio's Oscar winning virtual human technologies refined over decades of expertise and Hollywood film-making experience will be further refined and perfected to provide real-time services in hospitality and travel industry through expert guidance and collaboration with Plaza Premium Group."

On the other hand, Mr. Song Hoi-see's involvement is a significant asset to the joint venture. As the Founder and CEO of Plaza Premium Group, he brings unparalleled leadership and insight from his more than two decades of experience in the global airport and travel hospitality industry.

"With over two decades experience in the industry, Mr. Song and his expert team in travel hospitality are based in Hong Kong and operate in over 80 airports with over 250 locations," Seah noted. "They are not only the largest independently run pay-in lounge operation in the world but also white labeling for 13 other brands globally. Mr. Song brings not only his extensive knowledge in the travel and hospitality industry to the table, but also his vast network of connections for opportunities of virtual human services to expand to, both within and in surrounding industries."

Future Applications and Global Expansion

Beyond the initial launch at Taoyuan International Airport, Digital Domain and Mr. Song Hoi-see have ambitious plans to roll out their "Digital Human Hospitality Services" across the globe. The joint venture aims to revolutionize the customer experience in various hospitality settings, from airport lounges and duty-free shops to hotel concierge desks and tourism offices.

This collaboration represents a pivotal moment in the history of hospitality and travel, as the power of AI and virtual human technologies create a more personalized, efficient, and engaging customer experience. The “Digital Human Hospitality Services” will not only elevate the level of service across these industries but also pave the way for a new era of smart, intelligent hospitality.

As the travel sector continues to evolve, Digital Domain and Mr. Song Hoi-see's joint venture promises to set new standards for customer service and operational efficiency, solidifying their position as industry leaders in the digital age. With the combined expertise and vision of these two powerhouses, the future of hospitality services is poised for a transformative shift that will redefine the way travelers experience the world.