K11 Musea sees 60 pc surge in tourist sales during Chinese New Year

K11 Musea, New World Development Company Limited's international cultural-retail landmark, reported a 60 percent year-on-year growth in tourist sales during the Chinese New Year Golden Week.

According to a statement released by the group on Tuesday (Feb 24), the largest single purchase during the period exceeded HK$2 million.

Footfall at K11 Musea also increased by 10 percent year-on-year from Chinese New Year's Eve to the sixth day of the holiday, marking the highest level since the landmark's opening.

Member sales rose by 54 percent year-on-year, with watches and jewellery and international luxury brands reporting year-on-year increases of 140 percent and 40 percent respectively.

The group noted that the strong performance was driven by a series of festive events, including a lion dance performance, introduction of "Voyage of Flavours" tasting eVouchers, and collaboration with Alipay on tourist reward campaigns.

In addition, many travellers and residents chose to dine at K11 Musea to watch the fireworks display over Victoria Harbour on the second day of the Chinese New Year.

The group added that in recent months, both visitor arrivals to Hong Kong and the city’s overall retail sales have continued to record year-on-year growth.

"The group remains optimistic about the retail outlook for the year and expects K11 Musea to sustain robust footfall and strong sales performance during the upcoming Chinese Mainland’s Labour Day Golden Week," the statement said.