Wellcome introduces Everyday Value to combat food and grocery price hikes

Hong Kong households are experiencing inflation in their daily lives. According to the Census and Statistics Department, Hong Kong’s overall consumer prices have jumped by more than 20% over the past decade. In particular, food prices have increased by an average of 3.1% a year, and in the first half of 2025 the Composite CPI was 1.7% higher year on year, thereby pushing up living costs.

To fight inflation, major supermarket chain Wellcome has stepped in to freeze selected food and grocery prices by launching “Everyday Value” price-lock from 5 September.

Everyday Value low-priced items include 100 everyday essentials covering vegetables, meat, seafood, eggs, dairy, staples such as rice, cooking oil and noodles, bread, as well as personal care and household items. Offering savings of up to 40%, all Everyday Value items are locked in their designated low prices until 31 October 2025 in its first cycle.

In addition, selected fresh produce also comes in Extra Value Packs, which means larger packs can be purchased at no extra cost. Extra Value Packs items include marrow melons, potatoes, tomatoes, carrots, French beans, onions, garlic and ginger. This allows shoppers to get more for the same price and save more on daily groceries.

Statistics from Wellcome shows that under Everyday Value price-locks, a basket of 13 everyday favourites for a typical three-person household, including tissues, toothpaste, milk, meat, fresh vegetables and olive oil, would cost only around HK $570, saving over HK $500. Based on purchasing the selected bundle once a month with a saving of $515.5 each time, that could add up to saving HK $6,100 over a year.