Liverpool FC opens first-ever HK pop-up store

Hong Kong's first official Liverpool FC pop-up store opened on Monday at East Tsim Sha Tsui MTR Station, offering exclusive merchandise ahead of the club's preseason tour in the city.

The limited-time shop features Hong Kong-exclusive collectibles and early access to special preseason items, alongside a fan exhibit showcasing rare memorabilia.

A range of Hong Kong-exclusive products will be up for grabs, with preseason collections—including scarves and t-shirts—available from early July.

To celebrate the launch, shoppers spending over a set amount in the first two weeks can participate in on-site activities for giveaways, cash vouchers, and a chance to win tickets to the Liverpool FC and AC Milan face off at Kai Tak Stadium on July 26.

Meanwhile, in partnership with the official Liverpool FC Hong Kong supporters' club, the pop-up features a dedicated display of rare fan-owned memorabilia, offering photo opportunities for visitors. 

Marco Lam (marco.lam@singtaonewscorp.com)

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