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Chinachem Group (CCG) and the French May Arts Festival celebrated their fifth anniversary of collaboration with a vibrant opening ceremony at Central Market, marking another year of their commitment to enhancing Hong Kong's cultural scene.
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The 2025 program, filled with French arts and gastronomy, will take place across May and June, utilizing CCG’s diverse venues to blend culture with commercial vitality.
The ceremony featured officials like Andy Cheung, CEO of Chinachem Group; Christile Drulhe, Consul-General of France in Hong Kong and Macau; and Mignonne Cheng, Co-chairman of the French May Arts Festival.
The event was highlighted by a performance from Cie Racines Carrées (CRC), a French contemporary dance troupe making their Hong Kong debut with "Trampoline X Hip Hop," a fusion of hip hop and French acrobatics on trampolines, captivating over 100 attendees.
Andy Cheung emphasized the multifaceted benefits of the partnership, noting its success in integrating arts into commercial spaces, thereby enhancing community engagement and commercial success.
Christile Drulhe spoke about the cultural exchange that the festival fosters, bringing French culture directly to Hong Kong, sparking dialogue and uniting communities.
Mignonne Cheng added that the partnership aligns with French May's aim to bridge art, education, and gastronomy, enriching the cultural landscape and offering immersive experiences of France’s vibrant heritage.
French Gastronomy takes center stage
The 2025 program promises a rich blend of culture and commerce. The French GourMay Markets, under the theme "Spirits UP," will feature at Central Market and NINA MALL, offering tastings of French spirits like cognacs and rums, alongside gourmet French foods. The markets aim to drive foot traffic and enhance the cultural and commercial appeal of the locations.
"Trampoline X Hip Hop" Hong Kong debut – Redefining Acrobatics Arts
Additionally, CRC will perform their "Trampoline X Hip Hop" show across various CCG properties, bringing innovative French acrobatics to a broader audience and enhancing the daily commercial environment with cultural activities. Complementing these performances, CRC artists will lead free dance workshops, promoting community engagement and cultural appreciation.
A taste of France at Nina Hospitality
Nina Hospitality will join the celebration by infusing French culinary delights into their offerings at various hotels, with special menus and French pastries, enhancing the guest experience and showcasing the integration of cultural themes into business opportunities.
“Trampoline Programme” for youth development
Moreover, in June, CCG and French May will collaborate with a local gymnastics studio to offer free trampoline workshops for youth in Tsuen Wan, promoting fitness, skills development, and community engagement.
This partnership between CCG and French May not only enriches Hong Kong’s cultural offerings but also demonstrates how strategic cultural investments can stimulate both community unity and economic growth. As the 2025 program unfolds, it will continue to showcase the transformative power of integrating art, business, and social purpose, setting a benchmark for impactful cultural and commercial collaborations.
