Pop Mart to launch Labubu animated series

20-06-2025 22:19 HKT

People look at Labubu dolls at the flagship store of Pop Mart in Shanghai, China June 13, 2025. REUTERS/Go Nakamura

Pop Mart (9992) is expanding its content strategy with plans to produce a movie and an animated series featuring its popular Labubu character, according to mainland media reports.

Founder Wang Ning said the company has officially launched a film studio. Pop Mart is set to release an animated series titled Labubu and Friends as part of its broader content development efforts.

The first season’s script has already been registered for copyright, with the creation completed on January 15 and official registration filed on March 18.

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