The Security Bureau and Action Committee Against Narcotics launched a major anti-drug publicity event on Tuesday at Harbour City, Tsim Sha Tsui, featuring renowned artiste Aaron Kwok as Honorary Anti-drug Commissioner in a campaign targeting the dangerous drug etomidate.
Secretary for Security Chris Tang Ping-keung introduced the new round of government anti-drug publicity at the event, which premiered a video featuring Kwok. The campaign adopts a bright, stylish, and positive image encouraging the public to choose healthy lifestyles and stay away from drugs.
Kwok expressed concern about young people abusing etomidate or trafficking it out of ignorance or greed. He invited young dancers to participate in the video, using their perseverance in pursuing dreams to remind youths to resist drug temptation and conveying the message "Etomidate: Not once not ever."
The government announced four major public education initiatives for 2026, including a pop-up anti-drug game booth touring shopping malls and schools, and family yoga events promoting healthy lifestyles.
A 24-hour etomidate reporting hotline (6629 2966) and instant messaging channels on WhatsApp and WeChat (account: eto-report) have been established for public reporting of drug-related crimes.
