SPCA launches fundraising campaign with animal-loving fitness community

The Society for the Prevention of Cruelty to Animals (SPCA) is launching a fundraising campaign with the local fitness community next month to promote the idea of adopting pets instead of buying them.

Themed “Fit for Paws,” the campaign will feature fitness events, including a dog-friendly running club, hiking, and group training, with all revenue will be allocated to animal welfare activities.

Photographer Dino Busch has also volunteered to shoot promotional photos for the campaign ambassadors and their pets, including a coach from Nike, training studio REP, MiU Training Hub, a Zumba trainer, and a marathon runner.

Additionally, the public can purchase specially designed tattoo stickers to support animal welfare activities, with 20 percent of the revenue donated to the organization.