Tourism 'opportunities abound' during Islamic festivals

Ayra Wang

The catering, hotel and tourism sectors are being encouraged to tap into the growing Muslim-friendly tourism market by leveraging opportunities during Islamic festivals such as Eid al-Fitr, Commissioner for Tourism Angelina Cheung Fung Wing-ping said.

Cheung's remarks came during the first-ever Ramadan Iftar dinner hosted by The Mira Hotel in Tsim Sha Tsui on Tuesday, which welcomed nearly 200 guests, including local Muslims, diplomats, government officials and tourism representatives.

Eid al-Fitr marks the end of Ramadan, the holy month of fasting observed by Muslims worldwide.

At the event, Cheung emphasized efforts to attract visitors from the Middle East and the Association of Southeast Asian Nations. She said: "The key to developing Muslim-friendly tourism lies in understanding their needs of including facilities, infrastructure and dietary preferences."

Cheung highlighted the growth of halal-certified restaurants, from 100 last year to nearly 150, with more expected.

"As more restaurants recognize the opportunities and economic benefits of catering to Muslim tourists, we are seeing increased interest in halal certification," she said.

Cheung said more Chinese restaurants, particularly fine dining establishments, are being encouraged to obtain halal certification.

"Hong Kong is a culinary capital and visitors want to experience local flavors," Cheung said. "By offering halal-certified high-quality Chinese cuisine, we can also attract high-spending tourists."

She stressed diversifying halal-friendly dining options to cater to all budgets and preferences.

Beyond food, Cheung emphasized training for frontline staff to better understand Muslim cultural and religious needs.

Efforts are also under way to add Arabic-language signage and information at the airport and in taxis.