New World forms strategic partnership with Visa to promote cross-border spending in GBA

New World Development (NWD) announced to form a strategic partnership with Visa to enhance cross-border customer experiences in the Greater Bay Area (GBA) by advancing the adoption of digital payments.

The partnership will recognize Visa as the preferred payments partner at NWD retail properties, including K11 MUSEA, K11 Art Mall, and the 11 SKIES.

New World Development and Visa will work together to introduce year-round consumer campaigns and create smooth digital payment experiences. This enables members of New World Development loyalty reward programs paying with Visa cards to earn rewards more easily from participating merchants.

“Our long-term partnership will offer mutual benefits to both New World Development and Visa, and benefit consumers at large,” said Richard Cheung, Senior Director, Group Customer Ecosystem of New World Development. 

“With travel rebounding, millions of domestic and international visitors will look towards a cashless and frictionless payment experience. The partnership between NWD and Visa strives to make that possible by bringing the best industry expertise together,” said Shirley Yu, Senior Vice President and Group General Manager of Greater China, Visa.