New Media Lab's retail tranche was 40 times oversubscribed, making it the highest subscribed initial public offering in Hong Kong this year.
Earlier this year, educational services provider Fenbi (2469) said its retail portion was 32 times oversubscribed.
The Hong Kong-based digital media company closed its retail books on Wednesday, offering a total of 150 million shares at between HK$0.84 and HK$0.92 apiece to raise up to HK$138 million.
It is scheduled to be listed on July 17.
New Media Lab operates nine media brands including Weekend Weekly and Oriental Sunday.
Albert Yeung Sau-shing, chairman of Emperor Group, held 70 percent stake in the firm prior to the share sale.
Meanwhile, China's largest fitness platform Keep has reportedly priced its Hong Kong IPO at the bottom end of its marketed range at HK$28.92, which means it will raise HK$313 million for the offering.
Keep is expected to start trading on July 12.
And Sichuan Kelun-Biotech Pharmaceutical, a Chinese biotech backed by Merck, was reported to be setting its IPO price at HK$60.36, the lower end of its targeted range, to raise HK$1.36 billion from the deal.
