Christmas Duck to quack stories

Central Market managers are paddling out with a Play Duck Christmas Campaign to "inject vibrant colors" into the traditional LT Duck - for "Love Together Duck" - to tell true cultural stories of Hong Kong.

The campaign also marks the market's 85th anniversary and the second anniversary of its reopening after a major renovation plus the 100th birthday of "Father of the Yellow Rubber Duck" Lam Leung-tim.

Joining in is vfxNova Digital Productions with technology to promote a cultural mapping of Central Market and its surrounding areas.

"Central Market warmly invites visitors from around the globe and local residents to enjoy a series of delightful, Play Duck themed activities that showcase the perfect fusion of cutting-edge digital innovation and the timeless charm of local classics," organizers say.

An opening ceremony takes place today.