The beauty industry is entering a new era where science meets color and care. Global demand for hybrid makeup is surging, which is expected to grow from US$19.61 billion in 2023 to US$29.43 billion by 2030, according to Grand View Research.

At the same time, fragrance has become one of the fastest-growing categories in Asia. The artistic perfumery segment is expanding worldwide, expected to triple in value over the next decade.

Showcasing these fast-evolving trends, Cosmoprof Asia 2025 returns to Hong Kong from November 11 to 14, reaffirming its role as the strategic hub for Asia’s beauty business. Organized by BolognaFiere and Informa Markets, this year’s edition gathers 2,688 exhibitors from 46 countries and regions across 120,000 square meters of exhibition space—an increase of 5% over last year.

Split between two major venues, AsiaWorld-Expo (for Cosmopack Asia, Nov 11–13) and the Hong Kong Convention and Exhibition Centre (for Cosmoprof Asia, Nov 12–14), the exhibition spans the full beauty supply chain—from ingredients and packaging machinery to finished products in skincare, cosmetics, and haircare.

This year’s edition dedicates an exclusive area to fragrance in a prime position, celebrating its diverse expressions— from accessible creations to high artistry—through Fragrance Avenue and Explorers by Esxence, alongside the 5C Fragrance Experience, developed in collaboration with Centdegrés.

Other highlights include CosmoTalks, featuring 20+ sessions on emerging trends with partners such as BeautyMatter, NielsenIQ, and Future Snoops; Be Sustainable with Beauty, spotlighting eco-friendly supply-chain innovations; and Cosmoprof & Cosmopack Awards, recognizing 11 winners out of 424 entries for product innovation.

More than 70,000 visitors from across the globe are expected, reinforcing Hong Kong’s position as the gateway between East and West. “Cosmoprof Asia continues to be a catalyst for growth and transformation, offering unparalleled opportunities for brands and buyers to connect and innovate,” said Antonio Bruzzone, CEO of Bologna Fiere Group.

Margaret Ma Connolly, President and CEO of Informa Markets Asia, added: “Given the discerning and early-adopter nature of Asian consumers, the region remains the most dynamic and forward-thinking in the world. Cosmoprof Asia is where trends are not just showcased—they are created and accelerated across global markets.”

With its renewed identity and global reach, Cosmoprof Asia 2025 mirrors the transformation of the beauty industry—where creativity, technology, and sustainability blend to shape a vibrant, future-ready market.

Where Innovation, Sustainability, and Science Define the New Beauty Era