Alibaba's Taobao, Tmall cross 100 million yuan in sales from 618 festival

Alibaba's (9988) e-commerce platforms Taobao and Tmall saw double-digit year-on-year growth in the number of shoppers during the 618 shopping festival, with the number of new Taobao Hong Kong users tripling from a year earlier.

The two platforms said that 453 brands recorded sales exceeding 100 million yuan (HK$109.17 million) during the event, with user participation on Taobao’s Hong Kong site reaching an all-time high.

China's biggest mid-year shopping festival, 618, ended on Wednesday evening. This year, the presale for JD.com (9618) and Alibaba kicked off on May 13, stretching the shopping festival longer than a month.

STAFF REPORTER and REUTERS