Masks as collectible art unveiled by K11 and Museum of Contemporary Art

A range of collectible, decorative masks featuring the designs of reputed artists are being made available online in a collaboration between K11 and the Museum of Contemporary Art in Los Angeles.

The MOCA Masks (#MOCAmasks) feature designs by nine artists and are available for pre-order through the K11 e-shop: https://bit.ly/315Vbut

Each mask retails at HK$320 and is available for express delivery in Asia Pacific. They are made in Los Angeles.

K11 Group, a concept that combines art and commerce in commercial and residential real estate, and a growing portfolio of brands in Greater China and elsewhere was founded in 2008 by entrepreneur Adrian Cheng, who heads New World Development.

Founded in 1979, the Museum of Contemporary Art is the defining museum of contemporary art. In a relatively short period of time, it has achieved astonishing growth; a world-class permanent collection of more than 7,000 objects, international in scope and among the finest in the world; hallmark education programs that are widely-emulated; award-winning publications that present original scholarship; groundbreaking monographic, touring, and thematic exhibitions of international repute that survey the art of our time; and cutting-edge engagement with modes of new media production.

The mask designs include an exclusive creation for K11 by artist Alex Israel featuring a sunset palettewith a specially designed artist portrait pin. Other designs include a colourful floral design by Andy Warhol that echoes the same artwork which is in MOCA's permanent collection, Yoko Ono's puzzle design "A Piece of Sky,'' Mark Grotjahn's geometric style pattern and Catherine Opie's "Bo from Being and Having (detail).''

For those who love typography, the collection also offers Virgil Abloh's "Still Speaks Loudly,'' Barbara Kruger's "Better Safe Than Sorry,'' and Hank Willis Thomas' "Life, Handle with Care.''

Artists Virgil Abloh, Mark Grotjahn, Alex Israel, Barbara Kruger, Yoko Ono, Catherine Opie, Pipilotti Rist, Hank Willis Thomas, and The Andy Warhol Foundation for the Visual Arts, are a part of the initiative.

This is MOCA's first mask project and reflects the museum's commitment to making the experience of art accessible and encouraging the urgency of contemporary expression.

The nine special designs will be shown at the Gold Ball on the second floor of K11 MUSEA in Hong Kong.

"As a MOCA trustee, I am proud to be bringing this meaningful project #MOCAmasks to Asia Pacific," says Adrian Cheng.

MOCA Director Klaus Biesenbach said: “Being a responsible and caring citizen among citizens just became even more beautiful because of these artists' contributions! MOCA is thrilled to partner with K11 on this project and thrilled to make these masks available to mindful and caring art lovers in Asia."

Each mask is handled much like an art work from creative to curatorial to production and presentation. The curatorial journey has been a labor of love. All masks vary in fabric depending on the design, including cotton, cotton blends, or polyester micro-fiber.

The masks are for decorative use only. The mask shape is meant to fit a wide range of faces comfortably and securely, including children over 10 years old.