5G brings 4K live broadcasting to life

To help both individual KOLs and corporate customers make the most of technological advance in the 5G era, 3 Hong Kong is offering a string of tailored, one-stop broadcasting solutions to meet market demands, all the while broadening the range of 5G applications in Hong Kong.

This April has seen the rollout of various commercial 5G services in Hong Kong. 3 Hong Kong (3HK) – one of Hong Kong’s leading mobile operators – is leveraging the 5G network in launching a series of corporate solutions, in addition to its 5G service served by an optical-fibre backhaul network with up to 10Gbps transmission rate.

Providing 5G 4K live broadcast for music concerts

3HK and the Hong Kong Chinese Orchestra formed a 5G strategic alliance and made history when they jointly presented the online charity concert ‘5G Syncs with the Power of Drums’ – Hong Kong’s first 5G 4K live streaming Chinese music charity concert using its one-stop 5G live broadcasting solution. It enables audiences worldwide to enjoy the concert in real time and across multiple online platforms.

3HK has also become a 5G live broadcasting partner of the Hong Kong Philharmonic Orchestra (HK Phil) to live broadcast the HK Phil 2020/21 Season Preview Concert on July 4 on the HK Phil’s website, Facebook and YouTube channels via its 5G network.

5G 4K Live Broadcasting Solution

The concerts have demonstrated the superior qualities of 3HK’s 5G 4K Live Broadcasting Solution: the power to live stream high-speed, ultra-high-definition (HD) indoor and outdoor events via a 5G network in real time.

First and foremost, the solution ensures an excellent 4K video quality. As the video transmission process is not required to go through the public internet, it will not be affected by other network factors. Thanks to the high-speed, ultra-low latency of the 5G network transmission, the audio and video received by the audiences is highly synchronised.

It also provides enhanced viewing experiences for users. Depending on the event, live broadcasting can be shot with multiple cameras, thereby allowing the audiences to choose the viewing angle they prefer and take in the best visual experience.

With the help of 5G and carrier-grade end-to-end integration and optimization technologies, the solution has transcended conventional broadcasting solutions via microwave or satellite requiring bulky equipment and fixed transmission devices. Unlike the large-scale devices required by conventional broadcasting solutions, the equipment compatible with 3HK’s solution is light, portable, and support wireless internet access. They make video shooting and transmission seamless, and are especially suitable for the production of outdoor events that demand swift actions from scene to scene.

These incredible strengths make the solution ideal for application in press conferences, roadshows, sporting events and concerts.

Be your own boss or KOLs by going live with 3HK

3HK has recently launched a business-to-customer-to-customer (B2C2C) ‘5G LIVE Up’ broadcasting solution for individual customers. The new solution has pioneered a new business model for personal trainers, online tutors, buskers and internet influencers. It offers a series of professional live broadcasting facilities, including local data and a broadcasting platform equipped with an online ticketing or charging function – ideal for starting new classes and collecting tuition fees.

Subscribing to the broadcasting solution for a monthly fee of $988, together with the set-up of a professional encoder (one-time payment of $7,200), individual customers can go live on 3HK’s 5G network to broadcast contents like events, classes and performances for about 30 hours. For an extra monthly fee of $68, users will also be equipped with a Huawei 5G CPE Pro which provides stable connectivity during live broadcasts.

Applicable to businesses like training courses, online retailers, event marketing and more, the solution has lowered the barriers to entry to professional 5G live broadcast, and has helped save conventional business costs such as rent and construction costs. Users can grow their customer base riding on the solution as anyone with a smart device can be a potential customer. They can also reach as many potential customers as possible in real time. What’s more, flexible pricing options in the form of online ticketing are available together with the broadcasting platform, which means users do not need to rely solely on ad revenue sharing.   

To learn more about 3HK’s customised ‘5G LIVE Up’ broadcasting solutions for corporate customers, and its all-rounded support provided to facilitate local enterprises to apply for the government’s ‘Subsidy Scheme for Encouraging Early Deployment of 5G’ and the Distance Business Programme, message 9497 0515 via WhatsApp or email to 3corpsales@hthk.com.

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