Calvin Klein showcases denims and classic underwear silhouettes in Asia campaign

Calvin Klein, a brand noted for its sensual aesthetic, is extending its global spring 2021 campaign Blank Canvas, featuring Calvin Klein jeans and Calvin Klein underwear into Asia.

The campaign highlights the brand’s signature denim pieces and classic underwear silhouettes.

A continuation of the #mycalvins movement, the campaign will embrace a social media-first approach, supported by digital and high-impact outdoor locations.

The two campaigns take cues from the hero campaign and embrace Calvin Klein’s minimalism as a canvas for creative exploration, stripping back to the most essential pieces. The campaigns feature a cast of creators in seasonal Calvin Klein staples. They include musician Lay Zhang; idol Hyun A; actor Greg Hsu; creative director, Bohan Qiu; musician David Yang; skateboarder Kyle Ke; model Lijun Liu; influencer Peng Jin; techno DJ Scintii Chung; fashion writer and stylist Shuliya Xu; vogue dancer Voguing Shanghai, and surfer Xilong Zhang.

Chosen for being storytellers and visionaries, the cast tells their stories through intimate and surreal visuals, dialogue and movement.

Calvin Klein's modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated with customers for over 50 years.

SOCIAL MEDIA:  #MYCALVINS

instagram.com/calvinklein; facebook.com/calvinklein;

douyin/CALVINKLEINChina; xiaohongshu/CALVIN KLEIN;

wechat/CALVINKLEIN; weibo/CALVINKLEIN

@calvinklein

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