Outdoor wear brand debuts in two SARs

Hong Kong's Forward Fashion (2528) has launched Chinese outdoor wear brand Beneunder in Hong Kong with Macau to follow suit soon.

The first Beneunder store, in Causeway Bay, opened earlier this month, and two stores are set to debut in Macau later this month, bringing the number of Beneunder outlets in the Greater Bay Area to 10.

Hong Kong's retail industry still faces challenges amid a slow recovery, said Forward Fashion's founder Patrick Fan Wing-ting, adding the company will proceed with caution when opening new stores next year.

Fan expects the resumption of multiple-entry visas for Shenzhen residents - which has been expanded to include non-permanent residents in the Chinese city - will boost the city's retail and tourism sectors.

Forward Fashion says Beneunder prices in the city will be similar to those in China as it will offset higher labor and rental costs through higher customer traffic.

Cici Cao