A number of Bilibili's (9626) content creators are not posting new videos amid declining incomes from the Chinese video platform, mainland media reported.
Several uploaders, as they are known, with 2 to 3 million followers said they had stopped updating videos, and the reports became the top trending topic on Weibo, China's Twitter-like micro-blogging platform, yesterday.
The news comes after Bilibili changed the mechanism of how the creators earn money on the platform.
The uploaders complained that the new regime would decrease their earnings between 30 and 50 percent or in extreme cases by up to 80 percent, while they would still need to spend more to create high-quality videos or pay their teams.
Others, however, said they had stopped posting new content due to personal reasons, while some said the cash earned from Bilibili was just a part of their total earnings, as they also earn money by making advertising videos for brands and by attending events.
Bilibili's revenue-sharing and content costs rose by 17.9 percent to 9.1 billion yuan (HK$10.4 billion) last year, eating as much as 41 percent of its revenues, while the number of monthly active content creators jumped 45 percent to 3.7 million.
However, the change in revenue-sharing shows Bilibili will keep cutting down on costs after its net loss widened 10.4 percent further to 7.5 billion yuan last year.
