Queues and chaos at Sushiro as Chiikawa toy promotion sparks dispute on New Year's Day

Long lines formed across Hong Kong Sushiro outlets on Thursday as the chain launched a popular Chiikawa anime figurine promotion, leading to a heated argument at the Tsuen Wan branch that required police intervention.

The collaboration with the hit animation Chiikawa offered collectible toys with meals starting New Year's Day, drawing crowds eager to obtain the limited items.

At the Luk Yeung Sun Chuen branch in Tsuen Wan, staff called the police around 1.44pm after a dispute with customers.

Officers attended and determined there was no criminal element, classifying the incident as a simple dispute.

Eyewitness accounts shared on social media suggest the trouble arose when some diners failed to redeem their desired figurines.

Several customers reportedly surrounded and verbally confronted employees, creating a chaotic scene.

Observers noted the difficulty of working in Hong Kong's service industry amid such high-demand promotions.