Ngong Ping 360 targets Shenzhen as a key market with new initiatives

Ngong Ping 360 aims to define Shenzhen as its “second home market” in addition to Hong Kong, according to the company’s managing director, James Tung Pui-chuen. 

The company plans to launch road shows in Shenzhen following the resumption of the multi-entry visa for Shenzhen residents last year.

“The road shows will be held in different communities in Shenzhen, introducing our attractions and launching special discounts targeting Shenzhen residents,” Tung said during a media briefing on Tuesday.

Ngong Ping 360 reported a record-high cable car revenue of HK$413 million last year, marking a 30 percent surge compared to 2023. 

About 1.56 million guests visited the attraction last year, representing a 13 percent year-on-year increase and an eight percent rise compared to pre-pandemic levels in 2019.

Tung noted that the business returned to profitability last year, attributing the strong performance to the recovery of mainland and overseas tourism. 

However, local customer numbers saw slight declines due to a trend of traveling to the mainland. 

Visitors from short-haul markets -- such as Southeast Asia, Japan, and South Korea -- accounted for the largest proportion at 37 percent of total guests, followed by mainland China and Macau tourists at 29 percent.

The average daily influx of guests from long-haul markets saw significant growth, increasing by 84 percent compared to 2023. 

The Crystal+ cable cars, featuring transparent walls and flooring, achieved over a 90 percent utilization rate during peak periods last year, including summer, golden week holidays, and Christmas. 

Last month, eleven more Crystal+ cabins commenced service, bringing the total to 21.

Also, a local ice cream brand is set to open a two-story flagship store at Ngong Ping Village in the third quarter, offering 100 flavors. 

A comic-themed campaign is also planned for the upcoming Easter Holiday.

Tung added that the company will continue to develop products targeting mainland tourists, including discounts for mainland university students and enhanced cooperation with mainland travel agencies.

(Ayra Wang)