Sun Life Hong Kong was awarded the Outstanding Contributions to Legacy Planning Award (Family Office) in Metro Finance's GBA Insurance Award 2024 (HK & Macau)

In early 2023, the Hong Kong S.A.R. Government issued the Policy Statement on Developing Family Office Businesses in Hong Kong. One of the initiatives is establishing a family office service network to attract more family offices to set up in Hong Kong. In line with government policies, Sun Life Hong Kong has taken the opportunity to proactively promote the development of the family office ecosystem, providing high-end value-added services for wealth inheritance to meet market demands and provide more comprehensive services to high-end clients.

Sun Life Hong Kong (“Sun Life”) was awarded the Outstanding Contributions to Legacy Planning Award (Family Office) in Metro Finance’s GBA Insurance Award 2024 (HK & Macau), as a recognition of Sun Life’s active investment and promotion of the advantages and high-value-added supporting services of family offices in Hong Kong, as well as its commitment to collaborating in the development of Hong Kong’s family office ecosystem. Sun Life has been proactively organizing and supporting the development of family offices in recent years.

Sun Life invited InvestHK to hold a Family Office Seminar

In Q4 2023, Sun Life, as the first insurance company, invited InvestHK to hold a family office seminar themed “Standing Side by Side with the World, Securing a Leading Spot in Asia”. More than 100 partners participated in this seminar, which brought together elites and guests to join this wealth feast.

Guests at the event included Ms Polly Tang, Senior Vice President, Family Office of the Hong Kong SAR Government’s InvestHK, Mr Travis Lee, Tax Partner of KPMG, and Mr Danny Tsui, Executive Director of Vistra (Tricor). They shared wonderful speeches on the opportunities and advantages, government policies, tax management, family trust planning and governance, risk and compliance of Hong Kong family offices.

HK’s first Family Office Training Certificate Course jointly organized by the first insurance company and HSUHK’s ICAPE

In Q1 2024, Sun Life, as the first insurance company, co-organized the “Course on the Frontier Knowledge of Contemporary HNWI Financial Planning Strategy and Family Office Practice” with the Institute of Continuing and Professional Education (“ICAPE”) of The Hang Seng University of Hong Kong. This course is tailored to address the unique needs of high-net-worth clients and to promote family inheritance in Hong Kong. The programme is designed to nurture and attract more frontline and back-office talents in the insurance industry who keep pace with the times, and jointly develop and promote high-net-worth and family offices ancillary services in Hong Kong. The course also held its first graduation ceremony on June 28 at the Yuen Campus Auditorium of Hang Seng University. On the day of the graduation ceremony, more than 650 Sun Life financial advisors, agents and employees were awarded certificates upon course completion, including 142 students who came to Hong Kong from the Mainland to study. This training course is of great significance to enhance the professional standard of the insurance industry.

Sun Life joins forces with financial broadcasting media Metro Finance to promote family offices

Metro Finance has partnered with the Hang Seng University of Hong Kong with the full support from Sun Life to launch the first season of the “Family Wealth Continuity” programme, which interviews family leaders to learn more about their inheritance concepts. On March 4, 2024, the first “Asia-Pacific Family Office Development Forum” was successfully co-organized. We are very honoured to invite many political figures, business leaders and scholars to attend the event, including Professor Simon Shun-Man Ho (President of The Hang Seng University of Hong Kong), Mr Clement Lam (Chief Executive Officer of Sun Life Hong Kong Limited), etc. Mr Joseph H. L. Chan, JP (Under Secretary for Financial Services and the Treasury of HKSAR) was the guest speaker at the luncheon, while Mr Bernard Charnwut Chan (Chairman of Our Hong Kong Foundation), Professor Simon Ho, Mr Clement Lam and Mr Sung Man Hei (Managing Direction of Metro Broadcast Corporation Ltd.) delivered speeches and shared their opinions during the forum to discuss several important issues related to family offices and work together to promote the development of the family office ecosystem in Hong Kong.

Sun Life Convenes Roundtable Forum on the Changing Needs and Opportunities of High-Net-Worth Clients

On 25 April 2024, Sun Life Hong Kong held a roundtable forum titled “Discussion on the changing needs and opportunities of high-net-worth clients” at The Ritz-Carlton, Hong Kong. The event provided financial advisors with insights into the challenges faced by family offices’ high-net-worth clients and the professional added-value services they need in today’s rapidly evolving and uncertain economic environment.
Sun Life invited several prominent professionals to participate in the roundtable forum, including Mr Chak Man Lai, Raymond (Founder and Managing Partner of Chak & Associates LLP), Mr Lee Man Ko, Travis (Tax Partner of KPMG), Mr Tsui Wing Keung, Danny (Executive Director of Vistra (Tricor)), Ms Christine Yeung (General Manager, Life and Health of Sun Life Hong Kong Limited).

The forum also introduced Sun Life’s strategic adjustments made to its products and services in response to current needs, as well as various professional development courses, workshops and exchange sessions arranged for financial advisors. These initiatives aim to enhance their professional knowledge and capabilities, enabling  them to seize market opportunities of the times, meet the demands of high-net-worth clients, and provide them with the most appropriate services.

Sun Life introduced a brand-new HNW Value-Added Service ECO System, a comprehensive suite of superior services

In early July, Sun Life announced that it has built a “HNW Value-Added Service ECO system” to provide a comprehensive suite of superior services to high-net-worth clients in three major aspects: “Health”, “Enhancement”, and “Value Creation”. 1) “Health”: Provide high-quality medical support services to build a healthy life for clients and their families. 2) “Enhancement”: Establish an inheritance academy to enhance the ability of financial advisors to provide high-end services. 3) “Value Creation”: Provide high-net-worth clients with a variety of exclusive high-net-worth value-added service package referrals. Sun Life has also partnered with HealthMutual Group to build a high-end medical network, helping our clients to access high-quality medical support service from CUHK Medical Centre, Gleneagles Hospital Hong Kong and other private hospitals in Hong Kong, as well as private hospitals and Class 3A public hospitals across Mainland China through eSunPro, a healthcare service platform (“eSunPro”). eSunPro also introduces the first-in-market concept of “Family Concierge”, extending the designated value-added services to family members of eligible clients. Through the comprehensive HNW Value-Added Service ECO system and a series of excellent products and services, Sun Life helps high-net-worth clients protect their health, preserve assets and pass on wealth.

Global Taxation & Legacy Planning Seminar

Sun Life held the “Global Taxation & Legacy Planning Seminar “ online and at The Ritz-Carlton, Hong Kong on July 16 and July 26 respectively. During the event, Mr Travis Lee, Tax Partner of KPMG, gave Sun Life financial advisors, business partners and family office business members in-depth insights into global taxation and legacy planning, in order to enhance the industry’s professional knowledge of global taxation and legacy planning.