NWD's crowd-donation platform honored 21 awards including "Effie Awards" and "Kam Fan Awards"

Share for Good, the city's largest donation matching platform under New World Development, has won 21 awards with its innovative approach over the past two years - including the Grand Effie Award and the Gold Award at the Kam Fan Awards.

The Effie Awards Hong Kong bestowed six awards upon Share for Good, including the Grand Effie Award which is hailed as the pinnacle of marketing industry honors. 

Judges highlighted the platform has broken away from the traditional donation models of large corporations by bridging the gaps between businesses, the general public, and nonprofit organizations to ensure every contribution reaches those who truly need it. 

Share for Good also won one gold, two silver and three bronze awards in the Kam Fan Awards, which often referred to as the "Oscars" of the Hong Kong advertising industry. 

In addition to these achievements, the platform garnered excellent results in other awards, such as the "Gold: Best Idea - Pandemic Response" and "Gold: Best Use of MarTech" in the MARKies Awards, "Corporate Social Responsibility Project of the Year - Highly Commended" in the RICS Awards Hong Kong and also the "Highly Commended Award" in the Shared Value Awards.