Television Broadcasts (0511) reiterated the expectation of a positive net profit and continued year-on-year growth in earnings before interest, taxes, depreciation, and amortization for this year.
The company also reported a strong growth year-on-year in overall income from advertisers in the second quarter, powered by the newly launched Greater Bay Area advertising services outside of Hong Kong.
It expected a higher advertising income over the full year of 2025, driven by the business in the Greater Bay Area including Guangdong province and Macao.
Revenue from digital advertising continued to grow by a double digit percentage during the second quarter, while that for the whole year was projected to rise, the company said.
In addition, TVB reported achieving an aggregate 79 percent market share of viewership among terrestrial free-to-air TV channels in Hong Kong with its 24-hour TVB News and other channels.
HELEN ZHONG
