A robust retail performance during the National Day Golden Week saw some Hong Kong shopping malls record a 10 percent increase in customer traffic, with vendors reporting a 10 to 20 percent rise in revenue.
This uptick was bolstered by the arrival of 877,000 mainland visitors in the first four days of the holiday period, contributing to a vibrant retail atmosphere.
Financial Secretary Paul Chan Mo-po wrote in his blog on Sunday that the local retail industry is showing signs of stabilization, buoyed by steady property markets, active stock trading, and continuous visitor growth.
Fung Wing-yan, assistant leasing manager of Sun Hung Kai Real Estate, confirmed on a Monday radio program that their malls have experienced approximately 10 percent higher customer traffic compared to the same period last year.
She attributed this growth to reduced overseas travel by local residents and increased tourist arrivals, which collectively enhanced the festive atmosphere in shopping centers.
The retail operator implemented various promotional strategies to capitalize on the holiday surge, including partnerships with travel platforms offering outdoor movie experiences and dining vouchers.
Responding to growing interest in authentic local culture among mainland tourists, malls have installed Hong Kong-themed decorations, created dedicated photo opportunities, and established specialty markets featuring local bites like chili oil-drenched siu mai.
A Kwun Tong mall distributed over a thousand lucky bags, receiving enthusiastic public response, she added.
Meanwhile, preliminary data from tenants indicates strong sector-specific performance, said Fung.
Jewelry retailers anticipate a 15 percent revenue increase driven by wedding season demand and promotional discounts, apparel vendors project a 10 percent growth through collaborative National Day collections, while personal care stores expect a significant 20 percent sales improvement.
The food and beverage sector also benefited substantially, with Western restaurants reporting that mainland tourists accounted for approximately 20 percent of their customer base, showing particular preference for steak dishes. Some visitors specifically traveled to Hong Kong to purchase limited-edition products.
The coincidence of National Day with the Mid-Autumn Festival further stimulated retail activity, as tourists purchased locally produced mooncakes for personal consumption and as gifts.
To accommodate increased tourist traffic and transportation schedules, mall operating hours were extended until 11pm, with general retailers maintaining operations until 10pm.
With various promotional campaigns in effect, both local residents and visitors have demonstrated greater spending willingness compared to previous years, said Fung.
