OCBC Hong Kong launches the city's first "Bank x Lifestyle Retail" branch in Central

OCBC Hong Kong opened a new Central branch that combines traditional banking with lifestyle retail to create a fresh customer experience, underscoring the bank's ambition to strengthen its franchise across the Asian market.

Located at 35 Queen's Road Central, the new branch collaborates with Singaporean bakery brand Old Seng Choong, allowing customers to purchase baked goods while managing their banking needs.

The bank said its lifestyle‑integrated flagship at Wisma Atria in Singapore has already demonstrated that the right environment can deepen customer relationships and enhance advisory engagement.  

Josephine Lee, head of consumer financial services of OCBC Hong Kong, noted that the new Central branch has already seen a more than 70 percent increase in daily new account openings compared to the old Central branch.

She added that the bank may open additional retail branches in the future, located in high traffic and city center areas.

Besides, the bank mentioned that OCBC premier banking customers grew more than 30 percent in 2025, offshore customers increased over 40 percent, and wealth‑management income rose more than 70 percent. 

This innovative "Bank × Lifestyle Retail" model particularly aims to enhance services for high‑end clients and capture their expanding growth potential.