China issues auto industry guidelines to curb price wars

China's market watchdog on Thursday released guidelines for the auto industry aimed at regulating pricing behaviour, curbing price wars and preventing unfair competition.

The guidelines from the State Administration for Market Regulation apply to car makers, part suppliers and dealers involved in car production and new vehicle sales in China.

They target practices including failure to display prices as required and deceptive promotions, while encouraging sales platforms to alert consumers to potential risk associated with "significantly low-priced" offers.

Reuters