Well-known workout apparel and accessories brand, Lululemon, opened its new store at the Elements mall, showcasing an exclusive 'Science of Feel Zone' to introduce new design and fabric innovations unique to the Canadian-born brand.
Offering lululemon’s latest spring/summer 2021 arrivals, the new 3,300-square foot store (Shop 1084-85, Wood Level 1), is designed with the brand’s updated interiors and signature installations.
The special zone is dedicated to the brand’s innovation philosophy, grounded in the understanding that when you feel your best, you perform your best, Lululemon says. Exploring special construction techniques and technologies, plus different technical fabrics and designs, the zone invites visitors to discover how the mind and body interact, and how lululemon’s products create new sensory experiences that improve how one wants to feel on a particular day.
The new store also offers a range of workout apparel and accessories, for men and women, that suit all levels of “sweatlife” — ranging from yoga to running, hiking and high-intensity training. The popular Asia Fit collection, specifically tailored to suit Asian body types through various aspects including the cut, length and design, is also available.
The new lululemon Elements store is a welcome addition for the brand’s fans and followers from the West Kowloon community.
Known for embracing the power of community retail, each lululemon store is not only an inspired shopping destination, but also a space for people to connect and interact. From in-store workouts to chatting with the brand’s educators about the latest health and wellness trends, lululemon stores are a place to meet, exchange ideas and support the local community together., the brand says.
Nasdaq-listed lululemon athletica, is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences.
