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CHINA

Chinese firms seek to loosen West's grip on lucrative snow business

CHINA
16-03-2026 17:25 HKT
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Chinese winter sports firms are slowly chipping away at foreign dominance in the 84.6 billion yuan ($12.3 billion) snow equipment market despite such ferocious price competition © WANG Zhao / AFP
Chinese winter sports firms are slowly chipping away at foreign dominance in the 84.6 billion yuan ($12.3 billion) snow equipment market despite such ferocious price competition © WANG Zhao / AFP

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