(Policy Address 2025) LCSD to adopt market models for venues, beaches and guided tours

The government will lease out museums on their closing days for commercial or private use in a move to diversify revenue and enhance public engagement, said Chief Executive John Lee Ka-chiu.

This initiative is part of a broader strategy to introduce market-based business models into designated Leisure and Cultural Services Department (LCSD) facilities. 

The plan also includes opening more venues for hire, introducing paid guided tours for visitor groups, and developing more cultural and creative products to improve the visitor experience and operational efficacy.

Further expanding its commercial approach, the government will explore engaging the market to enhance operations at the Lei Yue Mun Park holiday camp and selected beaches, aiming to develop them into recreational and aquatic hotspots.

This year’s Hong Kong Fashion Fest will also see collaborations with Paris and Milan Fashion Weeks to promote digital and sustainable fashion.

On the creative industry front, the Cultural and Creative Industries Development Agency (CCIDA) will increase its efforts to publicize Hong Kong films and facilitate overseas and mainland business matching. 

Films funded by the CCIDA accounted for nearly 30 percent of local box office receipts over the past three years. The agency will also support designers in creating products with Chinese and Hong Kong cultural features, incubate local cultural IP, and enhance the Asia IP Exchange Portal to help original works reach mainland and international markets.

The government will continue to promote signature events like the Hong Kong Pop Culture Festival and the Chinese Culture Festival, alongside strengthening the promotion of district-based intangible cultural heritage through the "ICH Around Town" campaign.

(Ayra Wang)