"Think Business, Think Hong Kong" returns to Milan on November 27 after over a decade, with a focus on supporting Hong Kong and mainland enterprises in going global while attracting Asia-focused Italian companies to Hong Kong.
Organized by the Hong Kong Trade Development Council (HKTDC), this flagship promotion campaign will be hosted at Palazzo Mezzanotte, gathering over 700 business leaders, officials, and investors.
The event will welcome some 80 delegates from Hong Kong, including government officials, leaders from the business and creative industries, financial and professional services providers, investors, start-up entrepreneurs, and executives from mainland companies based in Hong Kong.
In 2024, bilateral trade between Italy and Hong Kong amounted to US$8.3 billion. This positions Italy as Hong Kong's fourth-largest EU trading partner and export market, and its third-largest EU import market.
A survey conducted by the HKTDC and the Milan-headquartered Italy China Council Foundation revealed that 77 percent of surveyed Italian businesses are strongly committed to expanding in Asia, citing the mainland and Hong Kong as their priority markets.
The event will cover several key areas, including digital trade and finance, with a focus on cross-border trade challenges and plans to build trade corridors linking Italy, Hong Kong, and the mainland.
The Global Supply Chain panel will showcase Hong Kong's drive for global supply chain innovation through strong European partnerships.
Meanwhile, the Creative and Design segment will introduce distinctive lifestyle design cases and partnerships that redefine cross-cultural elegance.
In addition to a full-day symposium, an exhibition comprising a Business Support Zone and an InnoVenture Salon will be hosted.
Over 20 Hong Kong service providers and start-ups will showcase innovative services, solutions, and technologies, creating opportunities for collaboration with Italian participants.
One-on-one business consultations and on-site business matching will be arranged. The day will conclude with the Hong Kong Dinner, providing further opportunities for the business communities of Italy and Hong Kong to connect.
