Sa Sa International (0178) said its overall turnover increased 12.5 percent year-on-year to HK$1.15 billion, driven by improved market sentiment among tourists.
Offline sales, which represent 82.2 percent of the company’s total turnover, surged to 12.0 percent year-on-year to HK$952.1 million. Its sales in the Hong Kong and Macau region increased by 11.8 percent to HK$851.6 million. Sales in Southeast Asia were up 14.0 percent to HK$100.5 million.
Online sales increased 14.9 percent to HK$206.7 million. The Chinese Mainland, its key online market, accounted for 47.5 percent of the company's online sales, while the Hong Kong and Macau markets and Southeast Asia and other regions contributed 33.6 percent and 18.9 percent, respectively.
Sa Sa cosmetics and personal care products marked as the peak retail trending products, resulted in a double-digit growth year-on-year in both online and offline sales, especially during the National Day Golden Week in October 2025, the Sa Sa Mega Sale in November 2025, and the Christmas holidays in December 2025.
Gloria Leung
