Hong Kong’s Financial Services Development Council (FSDC) on Tuesday unveiled a global branding campaign aimed at reaffirming the city’s position as the world’s leading international financial center, touting its institutional strengths and deep capital markets amid growing global economic uncertainty.
The campaign highlights Hong Kong’s key advantages, including an open economy, capital markets, legal frameworks, connectivity to global capital and institutions, and a lifestyle that attracts and retains top global talent.
The campaign personifies "Money" as its protagonist, transforming it into a dynamic character that embodies “Capital” in pursuit of growth and seeks out Hong Kong as its ideal home.
"This campaign is our bold affirmation, where Hong Kong plays anchor to the next era of international finance," said FSDC chairman Benjamin Hung Pi-cheng. "For decades, the city has been the world’s premier financial marketplace, where businesses find capital connectivity seamless."
Amy Lo Choi-wan, convenor of the FSDC Market Development Committee, said that the video captures the essence of Hong Kong as a global financial powerhouse, where money comes to grow, ambition meets funding, and capital is protected by trusted rules and robust frameworks.
