Pop Mart (9992) has dismissed claims of "hunger marketing," asserting that it continues to ramp up production monthly to meet soaring global demand for its hit Labubu toys.
In an interview with state-run television CCTV, chief executive Wang Ning said Pop Mart's factories are operating at full capacity, adding that "even the sewing machines are working overtime."
Wang said the company's popular intellectual property Labubu now sells ten million units monthly, with efforts to optimize supply chains.
"Labubu has explosively become a global IP, and we're facing massive demand growth," he said.
"We're increasing production capacity every month – this month's output doubled from last month, and next month will see another major jump," Wang noted while stressing a priority of quality control.
Separately, Pop Mart confirmed reports that it is suing US convenience store chain 7-Eleven for selling Lafufu dolls – blatant knockoffs of Labubu.
The lawsuit follows a viral social media video by an American online user showing Lafufu dolls priced at US$25 each (HK$195) – nearly matching the original's cost – but with visibly inferior packaging and craftsmanship, lined up on 7-Eleven shelves.
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