Prices of China’s Moutai Feitian liquor have dipped below the symbolic 2,000 yuan (HK$2,183.74) threshold in recent days, a shift that experts say could trigger broader price adjustments across the high-end baijiu market.
Wholesale reference prices for 2024 and 2025 loose bottles stood at 1,950 yuan and 1,930 yuan respectively as of June 19, according to a pricing tracker.
While most online retail listings remain above 2,000 yuan, actual transaction prices on some platforms have dropped to around 1,900 yuan, helped by consumer subsidies offered during the mainland’s "618" mid-year shopping festival.
Mainland media cited Wu Peihai, advisor to baijiu distillery Beijing Red Star, saying the price decline may further dampen consumer expectations. Wu urged liquor companies to take strong measures to restore market confidence and avoid destructive competition amid the overall downward trend in alcohol prices.
STAFF REPORTER
