Chinese chain Xibei serves up apology amid heated pre-made dishes debate

Xibei, a popular Chinese restaurant chain known for Northwest Chinese cuisine, has faced significant online backlash following allegations by entrepreneur and internet celebrity Luo Yonghao that it serves pre-made dishes.

The drama began with a Weibo post last Wednesday (Sep 10), where Luo claimed Xibei served “almost all pre-made dishes,” which he described as “disgusting and overpriced.” 

The post quickly drew online attention, flooding social media with millions of comments questioning the transparency and quality of the restaurant's offerings.

In response, Xibei's customer service denied the allegations, clarifying that while their dishes are pre-prepared in a central kitchen, they are cooked fresh at each branch.

Tension escalated when Xibei's founder and chairman, Jia Guolong, fired back last Thursday (Sep 11).

Jia announced his intention to sue Luo for damaging the brand's reputation, insisting that none of their offerings are classified as 'pre-made' under national regulations.

He expressed his frustration over Luo's comments, arguing that he had overstepped as a customer by posting negative reviews online when Xibei has robust feedback mechanisms for addressing dissatisfaction.

Jia also noted that Luo had given positive feedback during his visit and earned loyalty points, which contradicted his critical remarks.

In a bid to reassure consumers, Xibei introduced a "Luo Yonghao Menu," allowing customers to sample every dish Luo had ordered. 

The restaurant further sweetened the deal with a “no pay if not satisfied” promotion and invited diners to tour the kitchen firsthand. 

Unfazed, Luo challenged Xibei’s claims, offering a 100,000 yuan reward for evidence of pre-made dishes. Addressing Jia’s legal threats, Luo stated he was prepared to defend himself, emphasizing his aim to promote transparency in the restaurant industry to protect consumers.

The debate intensified as several internet users shared photos of packaged foods linked to Xibei, further fueling debate.

Amid ongoing discussions, Xibei issued a public apology today, acknowledging a disconnect between their production methods and customer expectations.

The restaurant outlined a commitment to make nine adjustments by October 1, including switching to non-GMO soybean oil and on-site preparation of eight dishes in stores. 

Reaffirming its commitment to food safety and customer satisfaction, Xibei stated that these changes are designed to enhance the dining experience for customers. 

As for ingredient shelf life, the restaurant is actively working with suppliers to shorten it while ensuring safety standards.