Meituan suspends e-commerce business “Tuan Hao Huo”

Meituan (3690) has suspended its budget commodities and fresh produce business, “Tuan Hao Huo,” and will focus on exploring new retail formats, mainland media reported.

It was learnt from an internal email that the rapid innovation in the grocery retail sector has made it challenging for the e-commerce model to meet the needs of instant retail users. As a result, the company aims to adapt to industry trends and seek change.

The email also stated that personnel affected by this adjustment will be handled with subsequent solutions.

Tuan Hao Huo is Meituan's self-initiated B2C e-commerce venture, launched in August 2020 as a mini-program. It was elevated to a primary entry point within the Meituan app in December of the same year and later rebranded as Meituan E-commerce.