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Wise, a digital-payments company, said it plans to float on the London Stock Exchange via a rare direct listing, bolstering the U.K. in its ambition to expand as a tech hub, Reuters reports.
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The company is also giving its founders and employees extra voting rights for their shares for a limited time, allowing them to retain control after Wise goes public, it said in a statement Thursday.
While direct listings are uncommon in London, they have gained traction with hot technology startups in the U.S.
The likes of cryptocurrency exchange Coinbase Global Inc. and website-hosting service Squarespace Inc. took this route to public markets in New York this year.
In a direct listing, a company doesn’t raise fresh capital and existing investors can sell shares directly on the open market, without the usual lockup period restrictions in a traditional initial public offering.
It also saves on underwriting fees paid to bankers and the time spent on a bookbuilding process.
A reference price is assigned to the stock before trading begins rather than one being determined by investor demand.
Wise’s float is a big win for the U.K., which wants to attract more listings from high-growth companies in the technology sector. London is working hard to maintain its position as a major financial center in a post-Brexit world.-Photo: Wise/Sky News

Kristo Kaarmann is chief executive of Wise.















