Rosanna Law hopes HK tourism creates unforgettable experiences that boost repeat visits

Secretary for Culture, Sports and Tourism Rosanna Law Shuk-pui expressed hope that Hong Kong’s tourism can create lasting memories for visitors that will encourage them to “return again and again”, noting that culture and sports are important pillars for reviving the tourism industry.  

Speaking on a radio program on Sunday, Law said while there are suggestions for building new attractions in the city, it would be beneficial if suitable investment projects are available.  

She stressed that developing static attractions can become “boring” over time, while hosting mega events can sustain ongoing interests. For example, concerts by popular singers held at different times can attract visitors to return to Hong Kong repeatedly.  

Law added that revitalizing Hong Kong’s tourism relies heavily on culture and sports. Large-scale concerts can attract many mainland visitors, with some concerts seeing up to 60 percent of the audience from China.

She said these events can benefit local sectors, including catering, logistics, transportation and hotels, while also generating business opportunities. For instance, fans hire makeup artists to prepare for shows and take photos, which in turn drive sales of related merchandise and services.