Hong Kong has partnered with Tencent’s WeChat to launch a campaign, a creator-driven initiative to boost tourism by highlighting the city’s diverse culture. The project, hosted by the Hong Kong Tourism Board (HKTB) and Weixin, features over 100 video creators, celebrities, and tourism experts showcasing Hong Kong’s unique blend of tradition and modernity—from Victoria Harbour’s skyline to its vibrant street life.
A key component of the campaign is a short video competition hosted on Weixin Channels, focused on unlocking Hong Kong's infinite charm, which will continue until September 30. Creators are encouraged to share fresh perspectives on the city, with the top entries receiving platform promotion.
HKTB Chairman Peter Lam highlighted the importance of authentic content, noting that seeing is believing and expressing a desire for creators to inspire millions to visit Hong Kong. Tencent’s Zhou Boyun mentioned that the campaign celebrates individual perspectives, which aids in connecting audiences with Hong Kong’s culture.
Local creators, such as actor Matthew Ko, have built followings by showcasing aspects of Hong Kong’s food and lifestyle. The platform’s inclusive nature also helps bridge language barriers, enabling both Cantonese and non-Cantonese speakers to engage with local stories.
Hong Kong is enhancing visitor convenience through WeChat’s tools. Tourists can now use QR codes for taxis, buses, and attractions like the Hong Kong Palace Museum, with automatic currency conversion. Since July, transport-related Mini Program usage surged over 200 percent year-on-year, while tourism Mini Program users grew by 100 percent.
A new feature, launched July 25, lets travelers pay fares in RMB via WeChat Pay, eliminating cash needs. This digital shift improves efficiency for both tourists and drivers.
By merging creator storytelling with seamless digital experiences, Hong Kong aims to redefine its global appeal in the digital age.
