Hong Kong’s consumer credit market is stabilising as major banks cut their prime rates, easing borrowing costs and supporting a gradual recovery in loan demand, according to TransUnion’s latest outlook released on Wednesday.

The consumer credit reporting agency said that while income growth remains modest and unemployment has risen, particularly among younger workers, retail activity is improving and the property market is showing orderly signs of recovery.

The market is neither in a rapid expansion nor in a downturn, but in a cautiously optimistic phase that offers growth opportunities for lenders able to identify and capture emerging demand, it added.

Marie Claire Lim Moore, Asia-Pacific regional president and Hong Kong chief executive at TransUnion, said lower credit costs are helping stimulate demand, but lenders may face margin pressure as they also adjust their pricing.

Market growth is expected to remain uneven, she said, adding that lenders able to respond quickly to shifting demand and tailor products to target segments will be better positioned to capture opportunities.

Hong Kong consumer credit market steadies as rate cuts lift demand, TransUnion says