Iconic football star Cristiano Ronaldo’s first CR7® LIFE Official Flagship Store is set to kick off in June in Causeway Bay, offering a cutting-edge immersive experience that blends digital technology with an exhibition of Ronaldo's legendary on-field achievements.

Located at Times Square, the store will feature a curated selection of premium products personally chosen and signed by Cristiano Ronaldo himself, which visitors can expect trendy apparel, home goods, and luxurious perfumes that embody the essence of CR7® LIFE.

Guests can also enjoy a taste of Portugal at the flagship store’s cafe, where traditional flavors of the champion's home country such as freshly baked Pastéis de Nata (Portuguese custard tarts), premium Portuguese coffee, handmade pastries, and various traditional delicacies will be available.

Inspired by Portuguese cafes, this space will invite customers to relax while immersing themselves in the essence of the CR7® lifestyle.

The store’s grand opening will coincide with the debut of CR7® LIFE museum at K111 MUSEA on July 7, marking a milestone for the football icon to connect with his global fan base via meticulously curated exhibits that celebrate Ronaldo's football journey through digital technology.

It is reported that the museum will showcase a life-size figure of Ronaldo, trophies, signed souvenirs and interactive displays to pay tribute to the football legend.

Through the exclusive merchandise, innovative shopping experience, and the authentic Portuguese café, the store is aimed to push the boundaries of engagements with a global audience at one of Asia's most dynamic shopping districts.

Founded by Cristiano Ronaldo, CR7® LIFE is a groundbreaking lifestyle brand designed to blend elite athleticism with modern style, offering everyday products that reflect the football icon’s dedication, personal growth, and inspiration.

(Phoebe Poon)

Walk in the footsteps of Cristiano Ronaldo at the first CR7 LIFE Store in Causeway Bay