For over 130 years, Australians have begun their mornings with the comforting familiarity of UNCLE TOBYS oatmeal. Now, Hong Kong's breakfast tables are set to welcome this iconic Australian brand as it makes its debut in the city's bustling grocery aisles.
The story of UNCLE TOBYS reads like a chapter from Australia's agricultural history. Founded in 1893 in the rural town of Wahgunyah, Victoria, the brand takes its name from a beloved children's book character, embodying the wholesome values of its origins.
What began as a small oat mill has grown into Australia's top-selling oat brand, a testament to generations of Australians who have trusted it to start their days.
Hong Kong consumers will first be treated to two varieties of the brand's instant oatmeal - the straightforward Original flavor and the subtly sweet Creamy Vanilla flavor. Each sachet contains Mitika oats, a premium variety grown along Australia's Murray River. The region's unique climate and soil conditions contribute to the grain's distinctive texture and flavor profile.
The convenient individual sachets require no cooking. Simply add hot water or milk, stir for 90 seconds for a warm and nourishing meal. They can also be prepared as overnight oats for a refreshing chilled option.
Available across major Hong Kong supermarkets and online platforms, the ready-to-prepare oatmeal now sits alongside congee and pineapple buns - one that whispers of distant wheat fields and a simpler time.
UNCLE TOBYS Quick Sachets Instant Oatmeal
Retail Price: HK$45.9/Box (10 packs per box)
Available at: ParknShop, Wellcome and Aeon (selected stores)
Online Platforms: HKTVmall, Pandamart, Nestlé Hong Kong eShop
