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WORLD

Riding the Korean Wave: ramyeon's rise to cultural stardom

WORLD
27-01-2026 09:53 HKT

by

Vanessa Ho

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The "Spicy Happiness in Noodles" dance by aespa in Nongshim's advertisement. VIDEO SCREENGRAB
The "Spicy Happiness in Noodles" dance by aespa in Nongshim's advertisement. VIDEO SCREENGRAB

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