Dangerous dreams: Inside internet's 'sleepmaxxing' craze

This photo illustration taken in Washington, DC, on July 14, 2025, shows images on the internet and social media of "sleepmaxxing," featuring mouth taping, eye masks and beverages. From mouth taping to rope-assisted neck swinging, a viral social media trend is promoting extreme bedtime routines that claim to deliver perfect sleep -- despite scant medical evidence and potential safety risks. (Photo by Drew ANGERER / AFP)