China’s video platform Bilibili (9626) swung to a net profit of 209.9 million yuan (HK$228.5 million) in the first half, thanks to the rebounded demand for video games and the continuous efforts in operating efficiency.
The video platform, dominated by Chinese younger generations, recorded a net loss of 1.3 billion yuan for the first six months of 2024.
Total net revenues increased 21.6 percent year-on-year to 14.34 billion yuan for the six months ended June 30, 2025, with the income from mobile games surging 68 percent to 3.34 billion yuan.
The revenue from advertising grew 20 percent to 4.45 billion yuan, with games-related demand remaining a major contributor, said Bilibili. The company also noticed increased spending from consumption brand advertisers and e-commerce platforms.
The gross profit margin improved by 7.2 percentage points to 36.4 percent, which Bilibili also attributed to the more efficient operation.
The average daily active users rose 6 percent to 108 million for the first half of the year and the monthly paying users also expanded 10 percent to 31.8 million.
Looking ahead, Bilibili vowed to maintain profitability and ample liquidity.
